Genesis 3:1-5
Now the serpent was more subtil than any beast of the field which the LORD God had made. And he said unto the woman,
Yea, hath God said, Ye shall not eat of every tree of the garden?
And the woman said unto the serpent, We may eat of the fruit of the trees of the garden:
But of the fruit of the tree which is in the midst of the garden, God hath said, Ye shall not eat of it, neither shall ye touch it, lest ye die.
And the serpent said unto the woman, Ye shall not surely die:
For God doth know that in the day ye eat thereof, then your eyes shall be opened, and ye shall be as gods, knowing good and evil.
Yea, hath God said – first step is to cast doubt on God’s words, to get you to lay down your shield
Ye shall not surely die – direct contradiction of God’s words
For God doth know – suggesting that there is secret knowledge that God is withholding from you
your eyes shall be opened – suggests that gaining this secret knowledge brings enlightenment
ye shall be as gods, knowing good and evil – suggests that gaining knowledge makes you a god and you can decide for yourself what is good and what is evil.