Lk 14:28-33 For which of you, intending to build a tower, sitteth not down first, and counteth the cost, whether he have sufficient to finish it? Lest haply, after he hath laid the foundation, and is not able to finish it, all that behold it begin to mock him, Saying, This man began to build, and was not able to finish. Or what king, going to make war against another king, sitteth not down first, and consulteth whether he be able with ten thousand to meet him that cometh against him with twenty thousand? Or else, while the other is yet a great way off, he sendeth an ambassage, and desireth conditions of peace. So likewise, whosoever he be of you that forsaketh not all that he hath, he cannot be my disciple.
Mt 13:44-46 Again, the kingdom of heaven is like unto treasure hid in a field; the which when a man hath found, he hideth, and for joy thereof goeth and selleth all that he hath, and buyeth that field. Again, the kingdom of heaven is like unto a merchant man, seeking goodly pearls: Who, when he had found one pearl of great price, went and sold all that he had, and bought it.
If you truly understand the greatness of God and weigh that against any of your wordly possessions, then it is obvious that the cost is miniscule compared to the gain.
Contrary to the opinions of many media moguls, those who follow Christ are not uneducated fools who don’t know what they are missing. All the believers I have ever met have been very intelligent, educated individuals who have tried what the world had to offer and found it wanting. They finally found what they were looking for by following Jesus, and the kingdom of heaven caused anything in this world to pale in comparison.